Abercrombie & Fitch came to JAPAN,GINZA

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Casual wear brand "Abercrombie & Fitch" of the United States (Ohio) clarified that the flagship shop that became the first in Asia store on the 23rd and December 15 was opened in Tokyo and Ginza. It is known to the young person in Japan by the title of "Aba clo", and is popular as a high-level, casual brand. The competition seems to increase the severity further by landing about inside that the garments marketplace narrow by the depression of personal consumption expenditure and "New face".

The Ginza branch opens a store on the 1-11th floor of Biru in Chuoku Ginza 6. The area of the store is 973 square meters. The Ginza branch becomes the fifth flagship shop that follows New York, Los Angeles, Rondon, and Milano (establishment schedule on October 29).

The Aba clo is established in New York in 1892. The top line in fiscal year 2008 (February, '08 - January, '09) is 3,540,300,000 dollars (about 350 billion yen). When it develops by 345 stores (As of April) in the United States, and the sisters brand shop is included, the number of stores reaches 1113 store (same as above) in the world. It boasts of high popularity around young people in his/her teens because entertainers such as Hollywood stars have worn it as an everyday wear. Mr. Takuya, actors Kimura et al. patronize and there are a lot of fans also in Japan.

It is Iu when there are a lot of people who buy by the mail order because up to now, there is no store in Japan, and buy it in an overseas store such as Hawaii. There was a case sold by the price several times the U.S. store in the imports shop, too and the Aba clo discussed entering to Japan.

In the vicinity to which the Aba clo advances, a store was first in Japan opened last September and there is a Ginza branch of casual wear brand "H&M (Henes & Mauritz)" of Sweden that collected topics, too.
The casual wear war is instigating of intensification in the shopping area and Ginza in eminent Japan.

The Aba clo takes SPA (manufacturing retail business) method to produce with the project as well as Uniqlo etc. , to manage even distribution and sales collectively, and to persist in efficiency improvement, and invents unique casual wear. The advertisement of a sexy image that appoints the model of the trained body is known.


http://www.abercrombie.com/anf/images/homepage/900.jpg

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