Assigning businesses of manufacturing and sales, etc. that Bobson of the jeans major

(headquarters and Okayamashi Kitaku) does by the brand name of "BOBSON (Bobson)" to the other companies in September has understood the seventh.

The name with which it is thought that the bottom line depression by the competition with cheap jeans in recent years is a reason, and was familiar for about 40 years will be inherited assigning ahead in the future.

It is a Tokyo internal enterprise according to this company that advances the conference assigning ahead that handles the consultant etc. of the corporate restructuring. When this enterprise establishes the subsidiary that does the jeans manufacturing and the sales business, and the brand is inherited, it is Iu. Bobson continues the business centering on the license manufacturing and sales of the children's wear brand.

The school uniform manufacturer of the antecedent having started producing in 1970 starts from jeans of Bobson. It developed, and it became a hit to jeans that were the cotton 100% in the deployment and 71 the 90's "Bobson" brand soft jeans that had mixed the rayon. Bobson General Affairs Department assumes, "It was thought that you should expect it of restructuring with the new company though the brand that had been loved long".  (The Yomiuri Shimbun at 13:01 August 7, 2009. )

- Bobson
http://www.bobson.co.jp/

- Source
http://www.yomiuri.co.jp/atmoney/news/20090807-OYT1T00520.htm

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