"I read Drucker by the turning point turning point of the life and return it. "--｡
Yanai positive chairman and president (61) who leads Fast Retailing of the millionaire of the top of Japan and the clothes retail Asia biggest business by net assets 9.2 billion dollars (about 761 billion yen) recollect it so written by Sagan.
The Mr. Yanai is about to get over a new turning point with Drucker as the weapon now.
The Yanai chairman suddenly suffered from the accident in this autumn. A serial highest profit came to light the log and this term (period on August, 2011) a drastic decrease after an interval of seven months of seven years in September a domestic top line of casual clothes brand "Uniqlo" and breaking off came to light, too.
It remains seeing off the business strategy briefing that has been held in September every year.
The Yanai chairman as a past turning point enumerates time when management was inherited and the listing of stock from father and it has enumerated after the fleece boom at the decision lingua. The blockbuster after Tec of the exoergic heat insulation clothes heat is not found now and earnings receive the corner. The stock price will be 40% downfall lingua from the end of last year to this autumn.
Japan company..investigation..analyze..Japan..Dipterocarpus tuberculatus..best..Daiwa..analyst..Rite..Iri..last year..latter half..merchandise..pass..foci..do..inventory..collect..dispose..vicious cycle..fall into..specify..merchandise..strategy..trajectory correction..necessity..stress.
Mr. Yanai will expand Iri's F Rite top line to 24 times in 16 years until the previous term and expanded the net profit to 47 times.
The mainspring is merchandise that succeeds in the client creation such as fleeces. "Client creation" and this are the significance of existences of the enterprise and the manager whom Mr. Yanai learnt from Drucker in shape as for the merchandise that doesn't exist in the world though there is client's latent demand.
Mr. Yanai tries to recognize the client creation again now, and to challenge even clothes manufacturing retail (SPA) enterprise in the world like ZARA and the gap, etc.
- "It understands really and practice. "
｢There is only one effective definition as a purpose of the enterprise. Specifically, the creation of the client. ｣It solves and Peter Drucker explains.
The outlook that sells 1.21 million by the business book "The girl manager of high school baseball reads Drucker's 'Management'. " and (Diamond, Inc.) in Japan, and becomes this year's best-seller.
Mr. Yanai is practicing Drucker's philosophy of management before this Drucker boom.
CEO Shuhei Abe who leads the Sparks group in the 2nd place in Asia in the hedge fund says, "Drucker is 1 of the very few managers who can really understand thought and the philosophy and be doing the practice though are a lot of favorite managers" about Mr. Yanai. It serves as outside director Sparks for 05-two years, and Mr. Yanai's alternating current is deep with CEO Abe also who is the golf companion.
Is amelioration power in Iri F Rite that the other companies cannot mimic as for the client creation. ――｡
The consulting is undertaken in 1990, and Mr. Takaharu Yasumoto who took it to the auditor in 93 specifies it.
When the person can do honest work advanced by one step every day, Mr. Yanai is criticized. ｢The fleece is who has made the amelioration and the improvement for 17 years. I think the controlling undergarment (style improvement inner) to be an explosion somewhere. ｣It expects it. - The chairman Tsutomu Okuda of the second place in domestic department store J reception desk retailing to which a big reform and the revolution do not occur easily also is glancing describing the retail business to Toyota about Mr. Yanai's Iri F Rite, "There is an element that connects with the reform and causes a big revolution when the amelioration of every day of every day is advanced".
It acknowledges the superiority of Iri's F Rite amelioration power also even in Toyota Motor of originator "Chi Zen".
Toyota that kept worrying due to the liquor problem invited Mr. Yanai in May and held an in-house lecture meeting. Material after it makes introductory remarks as the confirmation lingua though vice-president Akira of Watanabe was not able to attend directly｢It is thought that the client is often seen and it comes and there is a learnt part. The client might have been valued because it went out of the provinces named Yamaguchi and it grew. ｣
With the assessment lingua.
Iri F Rite reached even the fifth place in the world in SPA at last with thought and the amelioration power as the weapon of the client creation gross of Shi Drucker. Henes of Sweden Phoenix zeylanica tex, U.S. gap of Spain that develops ZARA, and & Moritz (H&M) and limited rice brands follow to the head position.
- New client creation merchandise not seen
Such SPA has accelerated entering to Japan that is Iri's F Rite base ground.
ZARA is 54 shops, gaps are 116 shops, and H&M develops ten shops domestically.
Japanese power puts the heat fact on the market by the ion in the second place in domestic retail in rivalry with heat Tec, and is a full-scale entry lingua in SPA from the sales battle in the winter of autumn.
Takashimaya also sold the SPA entry and it began to sell the assertion and the Capra hircus sweater, etc. from old goods for 7000-8000 yen in Yasui.
Similar merchandise has already gone out to the client creation merchandise that Mr. Yanai invented in the past.
The blockbuster that leads to a new client creation doesn't appear in Mr. Yanai in this.
Neither underwear fine Sala for the summer typed out nor an ultralight down, etc. that stress lightness grow up in 26 million fleeces that sell every year and heat Tec that super-.. sells it by 100 million totals as large-scale merchandise though begin to appear as part is sold out etc. the yield.
Mr. Yanai described about the large-scale merchandise candidate in the future in the interview this summer, "The one of goodness when there were merchandise and such something that not was before almost goes up to the difficulty". The yield has not been seen yet though it concentrates on the development of the client creation merchandise that continuously uses new material.
- With Drucker
Mr. Yanai launched "Top line five trillion yen plan" last autumn when the 60th birthday was faced.
It will aim at 6.1 times the sales dimension at the previous term by 20 years including the merger and acquisition of growth and the enterprise of oneself who makes the client creation a pillar (M&A). The desire of becoming the good in the world exceeding ZARA and the gap is put in five trillion yen.
Mr. Yanai displayed resolve again about this plan in the interview in October, "Will expand it from six billion person 100 million person object to the business of the object".
If it keeps creating the client and bottom line is not recovered, such a plan is merely a pie in the sky and it becomes it.
The successor upbringing in which the talent's securing and promotion failed before because of the pressing need is requested.
There is not a lot of time left by Mr. Yanai who declares the president retirement up to 65 years old. It is said, "Can ..his language.. courage at time, and it is thought that the back has been had ..Mr. Yanai.." about "Great giant", "Large benefactor", and Drucker who devotes oneself, and the day when it challenges continues to the client creation of Drucker to one hand.
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